Data protection

Unless otherwise stated below, the provision of your personal data is neither legal nor
required by contract, still required for a contract. You are not obliged to provide the data. A
Failure to provide has no consequences. This only applies to the extent that no other information is provided in the subsequent processing operations
is made.
“Personal data” is all information that relates to an identified or identifiable natural person.

Server log files
You can visit our website without providing any information about yourself.
Every time our website is accessed, usage data is sent to us or our web host / IT service provider through your internet browser
transmitted and stored in log data (so-called server log files). These stored data include, for example, the name of
The page called up, the date and time of the call, the IP address, the amount of data transferred and the requesting provider. The
Processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR from our predominant legitimate interest in the
Ensuring trouble-free operation of our website and improving our offer.

Contact
Responsible person
Contact us if you wish. You can find the contact details of the person responsible for data processing in our legal notice.

Initiative contact by the customer by email
If you initiate business contact with us by e-mail, we collect your personal data (name, e-mail address,
Message text) only to the extent provided by you. The data processing is used for processing and answering
Your contact request.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interests, preparation of an offer)
or concerns a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 Para. 1
lit. b GDPR.
If contact is made for other reasons, this data processing takes place on the basis of Art. 6 Para. 1 lit. f GDPR
our overriding legitimate interest in processing and answering your request. In this case you have the right
for reasons that arise from your particular situation, refer to Art. 6 para. 1 lit. f GDPR based
To object to the processing of personal data concerning you.
We only use your email address to process your request. Your data will then be processed in compliance with legal requirements
Retention periods deleted unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) from
Scope made available to you. The data processing serves the purpose of establishing contact.
If the establishment of contact serves to carry out pre-contractual measures (e.g. advice on purchase interest, preparation of an offer)
or concerns a contract already concluded between you and us, this data processing takes place on the basis of Art. 6 Para. 1
lit. b GDPR.
If the contact is made for other reasons, this data processing takes place on the basis of Art. 1 lit. f GDPR
our overriding legitimate interest in processing and answering your request. In this case you have the right
for reasons that arise from your particular situation, refer to Art. 6 para. 1 lit. f GDPR based
To object to the processing of personal data concerning you.
We only use your email address to process your request. Your data will then be processed in compliance with legal requirements
Retention periods deleted unless you have consented to further processing and use.

Customer account orders

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The
Data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing
takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us
revoke without affecting the legality of the processing carried out on the basis of the consent until the revocation. your
The customer account will then be deleted.

Collection, processing and transfer of personal data for orders
When you place an order, we only collect and process your personal data insofar as this is necessary to fulfill and process your
Order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. A
Failure to provide the data means that no contract can be concluded. The processing takes place on the basis of Art. 6 para. 1 lit.
b GDPR and is necessary for the performance of a contract with you.
Your data will be passed on, for example, to the shipping company and dropshipping provider you have chosen,
Payment service providers, service providers for order processing and IT service providers. In all cases we strictly adhere to the legal requirements
Requirements. The amount of data transmission is limited to a minimum.

Reviews advertising

Data collection when writing a comment
When you comment on an article or a contribution, we collect your personal data (name, email address,
Comment text) only to the extent provided by you. The processing serves the purpose of a comment
enable and view comments. By sending the comment, you consent to the processing of the transmitted data. The
Processing takes place on the basis of Art. 6 Para. 1 lit. a GDPR with your consent. You can give your consent at any time
Revoke notification to us without affecting the legality of the processing carried out on the basis of the consent up to the revocation
becomes. Your personal data will then be deleted.

When you publish your comment, only the name you have given will be published.

Use of your personal data for sending advertising by post
We use your personal data (name, address) that we receive when selling a product or service
to send you advertising by post, unless you have objected to this use. The provision of this
Data is required for the conclusion of the contract. Failure to provide it has the consequence that no contract can be concluded.
The processing takes place on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in
Direct mail. You can object to this use of your address data at any time by notifying us. the
You can find the contact details for exercising your objection in the imprint.

Use of the email address for sending newsletters
We use your e-mail address, regardless of the contract processing, exclusively for our own advertising purposes for sending the newsletter,
provided you have given your express consent. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent.
You can revoke your consent at any time without the legality of the consent being carried out until the revocation
Processing is affected. You can subscribe to the newsletter at any time using the corresponding link in the newsletter or through
Unsubscribe from notification to us. Your e-mail address will then be removed from the mailing list.

Use of the email address for sending direct mail
We use your e-mail address, which we received when selling a product or service, for electronic
Sending advertising for your own goods or services that are similar to those you have already purchased from us,
unless you have objected to this use. The provision of the email address is required for the conclusion of the contract.
Failure to provide it has the consequence that no contract can be concluded. The processing takes place on the basis of Art. 6 para.
1 lit. f GDPR based on our predominant legitimate interest in direct mail. You can do this using your email
Object to the address at any time by notifying us. You can find the contact details for exercising your objection in
Imprint. You can also use the link provided in the promotional email. For this there are no other than that
Transmission costs according to the basic tariffs.

Payment service provider credit report

Use of PayPal
All PayPal transactions are subject to the PayPal privacy policy. You can find it
under https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Data collection and processing during credit checks
If we make advance payments, e.g. B. in the case of payment on account or direct debit, we reserve the right to request a credit report
on the basis of mathematical-statistical procedures using SCHUFA Holding AG, Kormoranweg 5, 65201
Wiesbaden to catch up. For this purpose, we transmit the personal data required for a credit check and use it
the information received about the statistical probability of default for a balanced decision on the
Establishment, implementation or termination of the contractual relationship. The credit report can contain probability values (score
Values) that are calculated on the basis of scientifically recognized mathematical-statistical methods and in their
Calculation include address data, among other things. Your interests worthy of protection are in accordance with the statutory provisions
considered. The data processing serves the purpose of credit checks for the initiation of a contract. The processing takes place on
Basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in protection against payment default if we are in
Advance payment. You have the right to object to this at any time for reasons that arise from your particular situation
Art. 6 para. 1 lit. f GDPR-based processing of personal data concerning you by notifying us
contradict. The provision of the data is necessary for the conclusion of a contract with the payment method you require. A
Failure to provide this means that the contract cannot be concluded with the payment method you have chosen.

Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the
A user’s computer system. If a user calls up a website, a cookie can be stored on the operating system of the
User are saved. This cookie contains a characteristic string that uniquely identifies the browser
when you visit the website again.
Cookies are saved on your computer. You therefore have full control over the use of cookies. By choosing
You can be notified of the corresponding technical settings in your internet browser before cookies are set and
individually decide on the acceptance and prevent the storage of cookies and the transmission of the data contained therein. Already
Saved cookies can be deleted at any time. We would like to point out, however, that you may then not be able to use all
Functions of this website can be used to their full extent.
Under the following links you can find out how to manage cookies in the most important browsers (including
disable) can:
Chrome: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/en-us/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Technically necessary cookies
Unless otherwise specified below in the data protection declaration, we only use this technically necessary
We use cookies for the purpose of making our offer more user-friendly, more effective and safer. Cookies also enable
our systems to recognize your browser even after changing pages and to offer you services. Some features of our
Websites cannot be offered without the use of cookies. For this it is necessary that the browser is also after
is recognized when changing sides.

The use of cookies or comparable technologies is based on Section 15 Para. 3 sentence 1 TMG. Processing your
personal data is based on Art. 6 Para. 1 lit. f GDPR from our predominant legitimate interest in the
Ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.
For reasons that arise from your particular situation, you have the right to this processing at any time
to object to the personal data concerned.

Analysis of advertising tracking

Use of Google Analytics
We use the web analysis service Google Analytics from Google LLC on our website. (1600 Amphitheater Parkway, Mountain
View, CA 94043, USA; “Google”). As far as your habitual residence is in the European Economic Area or Switzerland
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google Ireland
Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with the
applicable data protection laws.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. This will be
On behalf of the operator of this website, Google will use the information obtained to evaluate your use of the website
Compile reports on website activity and other related website and internet usage
To provide services to the website operator. The following information can be collected: IP address,
Date and time of the page view, click path, information about the browser you are using and the one you are using
Device, pages visited, referrer URL (website from which you accessed our website), location data,
Buying activities. The IP address transmitted by your browser as part of Google Analytics will not be combined with other data from Google
merged.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels that analyze the use of the
Website through you. The information generated about your use of this website is usually sent to a
Transferred to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA
available. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of the
personal data, available at: https://policies.google.com/privacy/frameworks . Both Google and US government agencies
have access to your data. Your data can be used by Google with other data, such as your search history, your
personal accounts, your usage data from other devices and all other data that Google has about you
will.
IP anonymization is activated on this website. As a result, your IP address is saved by Google within the member states of the
European Union or in other contracting states of the Agreement on the European Economic Area previously shortened. Only in
In exceptional cases, the full IP address is sent to a Google server in the USA and abbreviated there.
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 sentence 1 TMG in conjunction with Art.
6 para. 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Art. 6 Para. 1 lit. a
GDPR. You can revoke your consent at any time without affecting the legality of the consent until the revocation
processing that has taken place is touched.
For more information on terms of use and data protection, see https://www.google.com/analytics/terms/de.html or under
https://www.google.de/intl/de/policies/ as well as under https://policies.google.com/technologies/cookies?hl=de .

Use of Google Ads conversion tracking
We use the online advertising program “Google Ads” on our website and, in this context, conversion tracking
(Visit action evaluation). Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheater Parkway,
Mountain View, CA 94043, USA; “Google”). As far as your habitual residence in the European Economic Area or Switzerland
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the person responsible for your data. Google
Ireland Limited is therefore the company affiliated with Google, which is responsible for the processing of your data and compliance with
applicable data protection laws.
If you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer.
These cookies have a limited validity, contain no personal data and are therefore not used for personal purposes
Identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can
recognize that you clicked on the ad and were redirected to this page. Every Google Ads customer gets a different one
Cookie. This means that there is no way that cookies can be tracked via the websites of Ads customers.
The information that is obtained using the conversion cookie is used to generate conversion statistics. Here
we find out the total number of users who clicked on one of our ads and one with a conversion tracking tag
provided page were forwarded. However, we do not receive any information with which users can be personally identified.
Your data may be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA.
The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of the
personal data, available at: https://policies.google.com/privacy/frameworks .
The use of cookies or comparable technologies is based on Section 15 Para. 3 sentence 1 TMG. Processing your
personal data is based on Art. 6 Para. 1 lit. f GDPR out of our overriding legitimate interest
Addressing site visitors in a targeted manner with interest-based advertising. You have the right for reasons that arise from your
special situation arise at any time to object to this processing of personal data concerning you.
You can deactivate personalized advertising for you in the advertising settings on Google. You can find instructions on how to do this
under https://support.google.com/ads/answer/2662922?hl=de
Alternatively, you can prevent the use of cookies by third parties by going to the deactivation page of the
Network Advertising Initiative at https://www.networkadvertising.org/choices/ call and the ones mentioned there
implement further information on the opt-out. You will then not be included in the conversion tracking statistics.
You can find more information and Google’s privacy policy at: https://www.google.de/policies/privacy/

Plug-ins and miscellaneous

Use of Google reCAPTCHA
We use the reCAPTCHA service from Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA) on our website;
“Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon
House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore that with Google
affiliated companies, which is responsible for the processing of your data and compliance with the applicable data protection laws
responsible for. The query serves the purpose of differentiating the input by a human or by automated,
machine processing. Your input will be transmitted to Google and used there. In addition, the IP address and
if necessary, transfer further data required by Google for the reCAPTCHA service to Google. These data are used by Google
processed within the European Union and possibly also transmitted to the USA. For the US there is no
Adequacy decision of the EU Commission available. The data is transmitted on the basis of standard contractual clauses, among other things
as suitable guarantees for the protection of personal data, available at: https://policies.google.com/privacy/frameworks .
The processing takes place on the basis of Art. 6 para. 1 lit. f DSGVO from the legitimate interest our website before automated
Protecting spying, abuse and SPAM. You have the right for reasons that arise from your particular situation
result, at any time this on Art. 6 para. 1 lit. f GDPR-based processing of your personal data
contradict.
You can find more information about Google reCAPTCHA and the associated data protection declaration at:
https://www.google.com/recaptcha/intro/android.html such as https://www.google.com/privacy .

Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service from Google LLC (1600 Amphitheater Parkway, Mountain View, CA) on our website
94043, USA; “Google”). If you have your habitual residence in the European Economic Area or Switzerland, this is Google
Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) the person responsible for your data. Google Ireland Limited is
accordingly the company affiliated with Google, which is responsible for the processing of your data and compliance with the applicable
Data protection laws is responsible.
This serves the purpose of differentiating the input by a person or by automated, machine processing. in the
Background, Google collects and analyzes usage data that Invisible reCaptcha uses to identify regular users of
Distinguish bots. Your input will be transmitted to Google and used there. In addition, the IP address and
if necessary, transfer further data required by Google for the Invisible reCAPTCHA service to Google.
These data are processed by Google within the European Union and, if necessary, also in the USA. For the US there is no
Adequacy decision of the EU Commission available. The data is transmitted on the basis of standard contractual clauses, among other things
as suitable guarantees for the protection of personal data, available at: https://policies.google.com/privacy/frameworks .
The processing takes place on the basis of Art. 6 para. 1 lit. f DSGVO from the legitimate interest our website before automated
Protecting spying, abuse and SPAM. You have the right for reasons that arise from your particular situation
result, at any time this on Art. 6 para. 1 lit. f GDPR-based processing of your personal data
contradict.
You can find more information about Google reCAPTCHA and the associated data protection declaration at:
https://www.google.com/recaptcha/intro/android.html such as https://www.google.com/privacy

Use of GoogleMaps
We use the function for embedding GoogleMaps maps from Google LLC (1600 Amphitheater Parkway,
Mountain View, CA 94043, USA; “Google”).
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon
House, Barrow Street, Dublin 4, Ireland) is the data controller. Google Ireland Limited is therefore that with Google
affiliated companies, which is responsible for the processing of your data and compliance with the applicable data protection laws
responsible for.
The function enables the visual display of geographic information and interactive maps. Google
When calling up the pages in which GoogleMaps maps are integrated, data of the website visitors are also collected, processed and
used.
Your data may also be transmitted to the USA. There is no adequacy decision by the EU Commission for the USA
available. The data is transmitted on the basis of standard contractual clauses as suitable guarantees for the protection of the
personal data, available at: https://policies.google.com/privacy/frameworks .
The use of cookies or comparable technologies takes place with your consent on the basis of § 15 para. 3 sentence 1 TMG in conjunction with Art.
6 para. 1 lit. a GDPR. Your personal data will be processed with your consent on the basis of Art. 6 Para. 1 lit. a
GDPR. You can revoke your consent at any time without affecting the legality of the consent until the revocation
processing that has taken place is touched.
You can find more information on the collection and use of data by Google in Google’s privacy policy at
https://www.google.com/privacypolicy.html . There you can also change your settings in the data protection center, see above
that you can manage and protect your data processed by Google.

Affected rights and storage duration

Duration of storage
After the contract has been fully processed, the data will initially be used for the duration of the warranty period, then under consideration
statutory, in particular tax and commercial retention periods and then deleted after the deadline, if
You have not consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR: Right to information, on
Correction, deletion, restriction of processing, data portability.
In addition, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR
as well as against processing for the purpose of direct mail.

Right of appeal to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you are of the opinion that the
Processing of your personal data has not taken place lawfully.

Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Para.
1 lit. f GDPR, you have the right, for reasons that arise from your particular situation, to include this processing at any time
Effect for the future to contradict.
After the objection has been made, the processing of the data concerned will be terminated, unless we can make mandatory protection worthy
Provide reasons for the processing that outweigh your interests, rights and freedoms, or if the processing of the
Serves to assert, exercise or defend legal claims.

If the personal data processing takes place for the purposes of direct advertising, you can inform us at any time of this processing
to contradict us. After the objection has been made, we will stop processing the data concerned for the purpose of direct advertising.

last update: 27.10.2020